Two cultures, one way of working

In short: working between Argentina and Spain gave me something you can’t learn on a course: understanding how each client thinks and decides depending on where they come from. Today that is a central part of my work.

I arrived in Málaga in 2024 with a sales career built in Argentina, at large companies, where I learned to negotiate, to work with numbers and to build products around the people who would use them. When I started in real estate on the Costa del Sol, I found that experience was useful, but that I also had to learn to look at things differently.

Every client has their own way of deciding

On the Costa del Sol I work with very different buyers. An investor from northern Europe wants data, timelines and clear processes from the first email. An Argentine or Latin American buyer is looking, above all, for trust: knowing who is on the other side. A Spanish first-time buyer mostly needs each step explained properly.

No approach is better than another. But if you don’t understand it, the conversation doesn’t move forward. Having worked in two cultures helps me adapt how I present a property, how I explain the numbers, and even when it is better to call instead of writing.

What I brought from Argentina

From my years in Argentina I kept the habit of solving things quickly, finding alternatives when something gets stuck and never losing sight of the client’s goal. In real estate, where a deal depends on many people, that ability to react makes a difference.

What I learned in Spain

Here I learned the value of a process done properly: documents in order, every step given its time, and the importance of having everything in writing. Combining the agility I brought with that rigour is probably what defines me most as an adviser today.

Technology as a bridge

Working with clients from different countries led me to rely on digital tools and artificial intelligence: to analyse prices with real data, to prepare clear information in Spanish or English, and to reply quickly wherever the client is. Technology shortens distances, but it doesn’t replace the conversation.

Why I’m telling you this

Because if you are thinking of buying, investing or selling on the Costa del Sol, it is worth working with someone who understands where you come from and how you like to decide. If you’d like to talk it through, get in touch.